Replace a 15-year-old MVP for capacity registrations and approvals. Outdated system caused delays and usability challenges.
The old registration system was outdated, slow, and no longer met the needs of its users. As part of this project, the system was completely shut down and replaced with a more efficient and user-friendly solution.
Confusing Product Catalogue StructureThe product catalogue didn’t function like a typical catalogue, causing confusion for users. Its structure and presentation made it difficult for users to navigate and understand the product options.
Missed Chance to Show Product QualityCreator Studio offered high-quality, unique products, but the platform failed to highlight these qualities. The poor design of the product catalogue resulted in users not fully appreciating the value and features of the products.
Lack of overviewUser: Improves task management, and ensures timely action
Business: Reduces rework, saving time and resources
Manual data entryUser: Complete registrations faster and with fewer mistakes
Business: Can act more quickly, accelerating overall operations
Reject reasonUser: Saves time and confusion
Business: Speeds up workflows by reducing manual email communication. Improved efficiency.
Catalogue BypassDue to the confusion with the catalogue, a significant number of users were bypassing it entirely. They skipped straight to the design process without browsing through the products. This meant that users were not engaging with the full range of products available, missing out on important information.
Lack of Information Before DesigningUsers didn’t receive enough information about the products before entering the design process. This lack of details, such as product dimensions, material, and style options, made it harder for them to make decisions during the design phase.
Clear overview of all registration forms, including their current status and time period. Search field and filter for better accessibility.
Auto-drafting data from the last season with editable fields. Quick update on only the necessary fields for a more efficient input process.
The "Reject" button opened a window where users could select one or more reclaim reasons, provide comments, and submit feedback directly within the system.
Confusing Product Catalogue StructureThe product catalogue didn’t function like a typical catalogue, causing confusion for users. Its structure and presentation made it difficult for users to navigate and understand the product options.
Missed Chance to Show Product QualityCreator Studio offered high-quality, unique products, but the platform failed to highlight these qualities. The poor design of the product catalogue resulted in users not fully appreciating the value and features of the products.
SUSBefore releasing the new system, we conducted a System Usability Scale (SUS) survey to establish a baseline, which resulted in a score of 60 (indicating a need for improvement). After implementing the new system, the SUS score increased to 69, reflecting a significant enhancement in usability and user satisfaction.
Lead TimeWe measured the lead time from the moment a submission was opened until registration was approved. With the introduction of new features, we successfully reduced the lead time by one day.
Catalogue BypassDue to the confusion with the catalogue, a significant number of users were bypassing it entirely. They skipped straight to the design process without browsing through the products. This meant that users were not engaging with the full range of products available, missing out on important information.
Lack of Information Before DesigningUsers didn’t receive enough information about the products before entering the design process. This lack of details, such as product dimensions, material, and style options, made it harder for them to make decisions during the design phase.
To further support our users in decision-making and gaining better insights, we designed a dashboard for improved overview and analytics. However, due to the complexity of the implementation, a quick release was not feasible and we postponed it for a follow-up implementation, which began half a year later.
© 2025 Alena Jensen. Designed & developed with ❤️
© 2025 Alena Jensen. Designed & developed with ❤️
