Independent UX and Product Designer

Helping early-stage startups translate their ideas into first designs and MVPs. Collaborating with founders to shape product concepts, user flows, and interaction designs. Creating wireframes, prototypes, and usability-tested designs to validate ideas. Supporting teams with UX guidance and best practices.

UX Designer consumer-facing products

Creator Studio is a start-up within H&M Group that offers a SaaS-based print-on-demand service for private and B2B customers. Users can customize garments with their own designs or graphics, and order it from home or connect to their Shopify or WooCommerce shops.

As a UX Designer, I worked across the entire end-to-end user journey from on-boarding experience, landing pages, e-commerce product catalogue, design tool for creating custom prints on garments, checkout process, post-purchase experience, B2B store connections with SaaS applications, and internal-facing user interfaces.

I was involved in user research, workshops, UI and UX design, and usability testing – always with a strong focus on being data-driven.

Product Designer Internal Tools

In Sourcing & Production domain, I focused on Business Applications that supported operations between H&M Buyers, Merchandisers and Suppliers. The systems ensure a smooth production process throughout various stages of sourcing and production by efficient communication and data flow across the supply chain.

As a Tech Product Designer, I rotated between different teams in the supplier planning area and worked on multiple projects simultaneously in an agile and scrum environment. I led major projects from start to end, overseeing all phases including user research and interviews, workshops, ideation, usability testing and final implementation. My responsibilities included designing B2B UI for new systems, creating data visualizations such as dashboards, forms and tables, always focusing on simplifying complex products and making them more user-friendly and efficient.

My key achievements were to merge several internal systems into one cohesive platform, design revamps and UX improvements that decreased the lead time by one day.

Business Tech Product Designer

The BusinessTech Trainee Program at H&M Group is designed to develop future leaders at the intersection of technology and business.

During the program, I worked in four different teams through 2-month rotations across various areas including Tech Enablement Domain, Customer Domain, Afound brand and Sourcing & Production Domain.

I was engaged in product design, user research, wire framing, and hi-fi prototyping. A key achievement was my end-to-end involvement in the development of a new B2B platform, where I designed the entire user flow, UI and UX for the MVP and set the foundation for the platform’s future growth.

Beyond design – Things that keep me buzzing